ODA combines solid strategic understanding with strong creative talent to develop unique brands and extend them across a variety of marketing channels. We possess the broad-based capabilities of larger advertising agencies, while providing the freshness, vibrancy, and attention to detail found in boutique design firms. The following is a description of our creative services. To view samples of our work, please visit our portfolio section. // Brand Development ODA collaborates with each client to establish the company's top-level brand platform (brand vision, brand promise, brand attributes, and brand positioning). We then use the brand platform as a foundation for establishing the company's creative direction, both from a visual and a messaging standpoint. From here, our full-service capabilities enable us to act as the client's "brand steward," integrating the company's brand effectively across all touch points. // Corporate Identity For companies, divisions, and product lines, ODA provides logo development and naming services. We pay special attention to ensuring that the client's corporate identity captures the essence of its brand platform. We then develop the client's entire business system (business cards, letterhead, etc.) as well as its brand style guide. // Print Collateral From sales & marketing brochures to channel marketing programs and trade show graphics, ODA creates a wide variety of print materials. We also handle all aspects of annual report creation, including theme development, creative design and layout, writing, and photography. // Advertising ODA develops advertising campaigns that ensure the target message reaches its audience with impact and flair. We produce visual imagery and creative copy that punctuates the brand positioning and drives home the marketing message. We specialize in advertising for: print, outdoor, online, and direct mail. // Interactive ODA provides full-service website development. Front-end services include: visual design (site look and feel), information architecture, content creation/editing, and flash movie development. Back-end capabilities include: content management systems, database integration, and community-building tools. Other interactive services include HTML-emails and flash-based product demos/corporate presentations.