First and foremost, we need to know what makes you tick. The starting point for every studio/client relationship is a thorough exploration of the client's brand. Our brand development phase gets to the heart of who the client is and what image they want to project. ODA collaborates with the client to refine the company's brand vision, promise, attributes and positioning statement. We then derive the client's core messaging including key selling points and marketing slogans. We also create a series of BrandLOBs™ (creative executions that capture the essence of the brand) to introduce and attach visual imagery to the qualitative aspects of the brand. The conclusion of this phase is a formal presentation of the brand platform that serves as the creative foundation for all ensuing design initiatives. From here we move into tactical execution mode, developing a cross-media marketing plan and rolling out a series of marketing components (website, collateral, advertising) that capture the client's message and communicate it effectively across all channels. Our goal with each initiative is to propel the client along the brand evolution continuum of generating awareness, driving trial and establishing loyalty.